From strategic consulting to the creation of storytelling and engaging content, Mazarine teams reveal the responsible capital of brands, as it contributes to the company's overall performance.
CSR Strategic Consulting
Mazarine carries out an evaluation of the brands' CSR statements, commitments and intentions, in order to define a global strategy for a responsible reputation. In collaboration with the brand, the teams design a raison d'être that is unique to its culture, identity, history and field. This co-construction process is essential to unite and involve audiences, both external and internal, around a Corporate CSR discourse.
Storytelling & Brand Content
Constructing a CSR editorial discourse, which becomes part of all communication and brand marketing actions, makes it possible to create a specific influence storyline around the values of responsibility. By producing adapted and engaging content, and defining a unique tone in the way words are spoken, the expression of the "brand purpose" throughout the customer journey helps to generate sales. The Mazarine teams reveal the responsible capital of brands in order to resonate with consumers over the long term.
Amplification & Conversion
Mazarine sets up tailor-made project teams with multi-disciplinary profiles to deploy consumer engagement strategies in digital and on social networks. Mazarine's experts create and develop digital platforms, community management of social accounts, and media amplification in paid adversiting and employee advocacy. The sustainable and continuous improvement of CSR performance is measured by KPIs in a ROI approach.